Rafi Jacoby

Social Technology Lead

As an engineer, I always think there must be new and better ways to solve a problem. I like to work end-to-end — building servers, designing databases, working with asynchronous queues, and creating dynamic HTML5/CSS3/JavaScript URLs. I have been working with the major social platform APIs since they became available, and am a co-author of Koala, the leading Ruby Gem for Facebook’s Open Graph. I’m very much a practicing geek — if you ask me if something can be done, I’ll likely throw together a Sinatra app to do some testing. I wrote this biography using Vim.

Before joining Razorfish, I was director of engineering at Context Optional, where I guided the development of a leading social monitoring and publishing platform, architected custom applications, oversaw operations, and built highly scalable infrastructure and statistics components. I grew the business using cloud deployment services, and spoke on the experience at GigaOM Structure, as well as seminars for Oracle/MySQL and Joyent, and an in an interview in Cloudbook magazine. My prior experience includes experimental embedded consumer devices work at Sun Microsystems Labs, mobile telephony infrastructure and several digital music services.

At Razorfish, I work with our offices and clients across the country (and sometimes the world) to help guide conception and implementation of projects that integrate with social networks. I’ve worked on custom applications, mobile-social crossovers, site-wide Open Graph implementations and Twitter hooks. I also track platform changes and evangelize new developments.

Even though I faced the cold as a kid in New York and a computer science student at Oberlin, I’m preparing for the shock of my first Chicago winter after spending 13 years in San Francisco. You can follow my tweets about it, interspersed with my thoughts on social tech, cloud computing, open source and more.