Pradeep Ananthapadmanabhan

Chief Technology Officer, VivaKi

As the chief technology officer for VivaKi, the division of Publicis Groupe that oversees digital and media, I’m responsible for envisioning and executing the engineering strategy that supports our suite of data-driven applications. This includes our digital advertising trading desk as well as one of the world’s largest data warehousing/BI operations. Both are targeted at increasing the ROI on advertising spend through the strategic use of technology.

Before joining VivaKi in 2010, I was with Razorfish for more than six years, most recently as the group vice president of technology for the west region. In that capacity, I led a team of 30+ engineers who brought to life digital strategies for brands such as Singapore Airlines, the National Football League (NFL), Intel, Microsoft and Westfield.

After completing my Master’s in Information Systems Management from Carnegie Mellon, my first job was with NEC Solutions. My Web 1.0 portfolio includes developing and launching initiatives for Sun Microsystems and Wells Fargo, among others. Nowadays, the technologies that interest me most are enterprise content management, cloud computing, touch frameworks, mobile platforms and Web performance management.

While not thinking about terabytes and petabytes, you’ll find me watching long Bollywood movies, hiking some of the most beautiful trails of Northern California, or reading about time and space and wondering if we do exist at all.