Paul Gelb

VP, Mobile Practice

I’ve had one of the more unique career paths at Razorfish; I started as an MBA intern in the strategy group and now I head up the agency’s mobile practice. My trajectory is undoubtedly a testament to Razorfish’s ability to support personal development and unconventional entrepreneurial pursuits.

In my current role as vice president of mobile practice, I oversee a team that includes strategy, site/app development, messaging programs, media, search and ad creative. But mobile is more than my job; it’s a personal passion. I am, almost without exception, carrying at least four mobile devices: three smartphones and a tablet. This contagious desire has led to an unrelenting output of groundbreaking mobile work for almost every Razorfish client.

Specifically, we’ve developed 16 applications that were listed as a top app or featured in the iTunes App Store, including the top branded application of 2008 and an iPad app that became the number one free download. We’ve also designed some of the most successful mobile commerce sites to date, generating more than 15 percent conversion rates and more than $2 billion in annual revenue.

Our success has not gone unnoticed; our clients have won mobile marketer of the year, luxury mobile marketer of the year, and several min and Digiday awards. In 2010, I was the youngest person awarded Mediaweek’s Media All-Star Award. My point of view and industry projections have been sought out by The New York Times, The Wall Street Journal, Forbes, Advertising Age, Forrester and Mobile Marketer. I’ve been identified as a thought leader in the industry with speaking engagements at SXSW, MMA, IAB and OMMA conferences. You can view a couple of my presentations here. I have an MBA from the Anderson School of Business at UCLA and a BS in International Business and Macro-Economic Theory from the ILR School at Cornell University.