VP, Customer Insight Group
Im a big believer in customer-centric marketing to solve our clients business problems and help them bridge the gap between their brands and customers.
Since swapping tea bags for coffee beans as part of my relocation from London to Seattle in 2007, Ive learned the inner workings of ad-serving data, advanced analytics, and Big Data-led solutions to address client challenges for the likes of Microsoft, Best Buy, Staples and Intel.
As vice president of the customer insight group, my team and I collaborate with other disciplines to translate business challenges into holistic and market-first solutions for our clients across the network. Part of this teams role involves architecting actionable insights and implementing dynamic, targeted marketing strategies that deliver measurable results.
Prior to joining Razorfish, I headed up customer experience at Homechoice, the first U.K. IPTV platform owned by Time Warner, Sony, Disney and Chris Larson (Microsoft co-founder). Ive also worked in senior management roles for Centrica, Organic Inc. and SITEL Corporation, leading a variety of customer strategy engagements with Fortune 100/FTSE 100 companies.
In my spare time, my wife does her best to get me to do more yoga, and Ive embraced U.S. MLS football (thats soccer to you Americans) as a season ticket holder at the mighty Sounders FC. I also serve as an advisory board member for the University of Washington Business Extension Program.