Ken Hong

Managing Director, Razorfish China

I am probably not your typical ad man. Although I’ve spent more than 13 years in marketing, eight of which have been in digital, I approach marketing from a strategy and analytics perspective rather than the typical creative angle. Over the years, I’ve helped many clients including Microsoft, Nike, Unilever, Best Buy, Expedia and L’Oreal develop and execute global and local digital marketing programs. I have also held various positions in marketing and finance functions within Fortune 500 companies. I currently lead Razorfish in China, where I set the strategic direction for the agency and manage day-to-day operations.

Originally from Shanghai, I have spent 17 years studying and working in Switzerland and the U.S. Before returning to Shanghai to run Razorfish, I was the vice president of strategy, analytics and innovation in Razorfish’s Seattle office.

When I’m not trying to figure out how to bring more digital innovation to our clients, I love playing golf and traveling. So I’ve concluded that playing golf in Hawaii is the most efficient way to spend my vacations.