Frederic Bonn

Executive Creative Director

I started my career in publication design, redesigning magazines and newspapers in France and the U.K. During that time I was immersed in the firm’s efforts to guide readers through content, grab their attention through copy and images, establish clear hierarchy and provide a flow through the experience — so moving to digital in 1997 was a logical transition. With a number of colleagues and in partnership with Roger Black I opened the Interactive Bureau office in Paris.

Since then, I’ve been traversing the Atlantic, working in New York, London, Paris then New York again. I moved from Euro RSCG to Ogilvy to Razorfish, and have led a wide variety of projects ranging from global digital platforms to innovative digital campaigns for the likes of IBM and Volvo. Diverse experiences driven by great creative ideas, from advertising to Web site design, from mobile apps to branded content, from out-of-home to social media, have helped me think about communication as an integrated brand experience for users to engage with through entertainment, services and conversations.

My work has been recognized at the most prestigious creative award shows (including Cannes Lions, Webby, Eurobest, Epica, LIA and FWA) and I’ve been a speaker and juror at various industry events.

I live in Brooklyn with my wife and two sons, and keep a photographic report with other photographers.