VP, Social Media
I believe social media doesnt have to be complicated. Its really just about being you And that goes for brands and businesses, too. The key is to offer something of value that others will respond to and share.
I started my own version of social media a dozen years ago, with a Web site that inspires others to create their own bucket lists the milestones and activities one wants to complete before they die. On the passion scale, this goes straight to the top. Today, check out my blog and daily tweets here.
I bring this same fervor to my everyday work and believe that each client has something valuable to share that can also make a difference. Whether simply to provide some fun, offer a deal or provide a valued service, the key is to find the elements that make a true connection.
At Razorfish, I lead our clients forward in ever-evolving social media channels 85 percent of the time, this is acting as a cheerleader/evangelist/therapist/trailblazer to drive idea development and test-and-learn programs. This all started way-back-when with online services like AOL and Prodigy, whose first online ad campaigns I launched, and later, on the burgeoning Internet, where I introduced the first new product launch for a major appliance company. (What can I say, I like being the first.)
My background is in media. I started in offline advertising with Campbell Mithun in Minneapolis, before jumping into the digital pool at Agency.com, where I led the digital media and search engine marketing practice. And occasionally, Ive talked about my circuitous experience at industry conferences such as SXSW, ad:tech and WOMMA.
When Im not working, I run. Nine marathons so far. But running a marathon is just one of those bucket list items many of us have on our list of things to do before we die. Ill ask you if I get a chance: Whats on yours?