As the leader of strategy for the Americas at Razorfish, Im tasked with combining the insight of user experience, strategy and account planning to deliver strategic recommendations for a variety of Fortune 100 companies, while helping shape the future of the Razorfish business. It just sounds like a big job. I love working with Nike, Best Buy, Levis, MillerCoors, Microsoft, HP and Nintendo. Ive helped them pull their digital strategy together and have guided them to early uses of social media, behavioral targeting and mobile.
Prior to joining Razorfish I was senior vice president of strategic planning at a division of McCann Worldgroup, where we won Effies in 2003 and 2004 for Washington Mutuals New York launch and home loan campaigns. Prior to McCann, I was marketing director at Fatbrain.com, an online seller of technology books and training, which was acquired by Barnes & Noble. I also held senior account management positions at McCann A&L and GMO in San Francisco. Despite my digital orientation, I do indeed read printed matter, and often use my phone for calling my kids.