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Bob Lord

Global CEO

As an engineer out of college, I was very much intrigued by the promise that marketing holds. I decided to go back to school to study business, specifically marketing. After getting my MBA, I joined the consulting business. Little did I know that marketing and technology would eventually collide.

After stints in leading positions at consulting firms, I landed at Razorfish in 1999 as chief operating officer. Back then, technology wasn’t advanced enough to deliver on brand promises and the bubble burst. But the past decade has truly seen the convergence of marketing and technology and in hindsight my early career experiences primed me for this shift.

My job has evolved over the years; from chief operating officer, I became president of our east region for six years, before becoming global CEO in 2009. The best part of my job is working with clients and our teams. I love selling new work, challenging ideas and driving innovation within the organization. Making a difference to our clients and their bottom lines, and helping them communicate with consumers like never before — that’s where I get my energy.

In addition to leading Razorfish globally, I’m a member of Publicis Groupe’s Strategic Leadership Team, and have a seat on the board of directors for Publicis Groupe’s VivaKi unit. I also sit on the board of directors for the Advertising Research Foundation and I’m an active member of the TED community. Whenever I can, I also enjoy biking, surfing and spending time with my family. I hold an MBA from Harvard Business School and a BS in engineering from Syracuse University.