VP, Search and Performance Marketing
I love to make the line on the chart go up and to the right. Its fun, its rewarding and sometimes the power that comes from being able to do it for clients brings a chance to make the world just a little bit more awesome.
As vice president of search and performance marketing in New York, Im fortunate to lead part of the worlds greatest marketing team (if you measure by results): Razorfish Search. Check us out at razorfishsearch.com.
I joined the agency in 2006 to help tackle the challenge of servicing Capital One. Previously Id learned digital marketing at smaller agencies and a startup. Before that I spent a decade in print, mostly newspapers. At Razorfish, Ive been a member of the Victorias Secret, Ralph Lauren, T. Rowe Price, Schering-Plough, Forest Laboratories, Starwood and ADT teams. I enjoy the beginning of campaigns, when were establishing relationships and identifying problems, as well as the mature stages, after the easy problems are solved and we rely on the strength of relationships to help brands adapt and not just adjust to the digital realm. (Like they said in the commercial Youre soaking in it.)
In Razorfishs New York office, Im active in trying to cultivate a learning environment, not only because it makes our people better, but also because it seems to be the best way to market nowadays. The most popular course I designed is Search & Sips, a consulting/wine appreciation course based on McLuhans theory of Total Involvement and my personal belief in wine as media. Its very nearly as pretentious as it sounds.
When Im not obsessively optimizing, I enjoy bicycling, traveling, cooking and otherwise partaking in the futuristic, global village lifestyle of Planet Brooklyn. Its the next media capital mark my words.